The Mission
Laura Giulini Consultancy specializes in company growth and profitability in the luxury segment through a sales strategy from concept to roll-out.
At the core of her company-growth strategy is an understanding of the different demands of the North American, European, and APAC markets, and an interdisciplinary approach rooted in human connection. This results in a leadership style that can improve performance, and foster partnerships with internal and external partners.
Brand Positioning
In today’s oversaturated market, where the luxury industry is no exception, a brand’s “why” trumps its “what”. LG can hone your brand’s purpose, understand your customer, help you narrow your brand’s focus, and strengthen your own positioning statement. Whether your focus is on luxury, sustainability, education or an ever-evolving dialogue with the arts, investing in brand positioning will strengthen your brand in the long run.
Product and Merchandising Development
This generation of customers demands both instant gratification and different iterations of “hero” products, which they stack in multiples. By analyzing your current line-up and inventory, LG can assist you in product development and merchandising. In addition, her network comprises some of Italy’s most distinguished professionals, from artisans to state of the art factories and workshops, which will both meet quality demands and address budget-related concerns.
Commercial and Distribution Strategy
What’s the best way for your business to get your product to customers? Whether you want to connect with them directly or through retailers, distributors, or wholesalers, there is a right strategy for every business. Adaptability is key: while your brand’s core values might stay consistent, it needs to adapt to where customers prefer shopping.
Competitor Profiling
No brand, as innovative or exclusive as it may be, exists in a vacuum, and given the over saturation of the market, an acknowledgment and understanding of competitors is paramount in a long-term sales strategy. With more than 30 years in the fashion and luxury industry, LG possesses a vast knowledge of the global luxury market, and can identify and analyze your key competitors.
Company reassessment
Turning your company profitable is the goal, and implementing a reassessment identifies both strong and underperforming divisions. The long lead times in RTW for example allow for sustainable course correction. LG can identify problems, tailor a strategy, and bring tangible results.
Time and Place: Different Markets
In her lengthy career, LG has observed the different dynamics of different markets across the world, and thus is equipped to cater to a brand’s needs according to the areas they want to target. In the United States, for instance, brands are more in control of their destiny with their own stores, whereas the wholesale landscape has favored the growth of independent specialty stores. In the APAC region, the brands control the narratives with their own retail expansion. In Europe, independent stores still play a vital role for brands, and overall, the region is quite sensitive to the trends of the APAC region.